#77 | PhD. Paula Pinto e Silva

In this episode, we dive into a fascinating universe that connects anthropology to the world of consumption and business.

Our guest is Paula Pinto e Silva, one of the most respected voices at the intersection of these fields in Brazil. Paula holds a PhD in social anthropology from the University of São Paulo and has been dedicated since the 2000s to exploring the complex relationships between anthropology and consumption, both in their theoretical and practical dimensions. She is a partner at Tekô Antropologia, a research and innovation company rooted in anthropological thinking, and also a professor at ESPM São Paulo.

We address crucial topics such as the practical functioning of ethnographic observation and how businesses can apply anthropological principles to better understand their customers. We also discuss the fundamental differences between anthropological research and market research. Additionally, we explore the impact of new technologies, such as artificial intelligence and neuroscience, on the study of consumption and the challenges of integrating these approaches with traditional qualitative anthropology methods.

Get ready for a conversation filled with insights and innovative perspectives on understanding human behavior in the context of consumption.

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