Mauricio Medeiros is a creative consultant in strategic design & branding, mentor, and author of the book "Brand Tree," which presents a set of original tools that simplifies the brand embedding process.

Bachelor in Philosophy and Post-graduate degree in Digital Media Management from Hyper Island in Singapore & Teesside University in the United Kingdom.

Strategic design is an approach that integrates design thinking and principles into the strategic planning and decision-making process of an organization or enterprise. This approach goes beyond traditional design, focusing on solving complex problems and creating sustainable and impactful innovations.

Strategic design takes into consideration the broader context, exploring the relationships between the organization, stakeholders, market, and the constantly changing environment. This approach aims to understand and anticipate user needs and demands, aligning organizational objectives with target audience expectations and future vision.

In strategic design, creative and analytical skills are combined to develop innovative, functional, and aesthetically pleasing solutions that meet user needs and support organizational goals. This process may involve various stages, such as research, analysis, prototyping, and implementation, as well as continuous adjustments based on feedback and environmental changes.

In summary, strategic design is an interdisciplinary approach that seeks to integrate design, systems thinking, and organizational strategy to address complex challenges, create value, and ensure long-term competitive advantage.

The Design Podcast