strategy

Strategy comes from "stratēgia" (army, government, or province under the command or rule of a general, commander) from the Greek "stratègós," from "stratos" (army) and "ago" (leadership), whose original meaning characterized the art or command of the general.

Strategy is a comprehensive and integrated plan designed to achieve specific objectives in an organization or venture. It involves setting goals, identifying the best approaches to achieve them, and allocating resources to carry out these approaches. Strategy is essential for decision-making, guiding an organization's direction and actions over time. 

The strategy should answer: 

What is the aim? 

The aim is the purpose or outcome that is to be achieved through the project. It involves setting measurable, clear, and specific goals. The objective guides all decisions and actions taken during the project execution, ensuring that we align all efforts with the overall purpose.

What is the scope? 

The scope is the boundary or spectrum of actions and resources to apply to the project. It defines the markets, customer segments, products, services, and channels to be served. Establishing a clear scope helps to focus efforts on what is relevant and avoids the dispersion of resources into activities outside the project's focus. 

What is the advantage? 

The advantage is the distinctive capability or unique combination of competencies, resources, and positioning that provides a superior competitive position in the market. The advantage allows an organization to differentiate itself from its competitors and create sustainable value for its customers and stakeholders.

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